Florish
Logo and Brand Strategy
Florish is a toilet paper brand concept that advocates and raises money against period poverty. For every 1 roll of toilet paper you purchase, you donate $1 towards period product accessibility.
Case Study- Create a toilet paper brand concept.
The Problem- Period poverty and the inaccessibility to period products for women.
The Solution- Create a toilet paper product that doubles as an emergency period product.
Audience-Adolescent girls, young women, women with limited access to period products
Initial Sketches & Ideas
Taking inspiration from the common representation of female anatomy- a flower, I combined different drawings of flowers with the iconic design of toilet paper rolls.
